Comments on: Television industry in Japan faces huge losses http://shioyama.org/blog/2008/10/television-industry-in-japan-faces-huge-losses/ ズレた視点から、ズレた言葉で Thu, 29 Jul 2010 11:24:27 +0000 http://wordpress.org/?v=2.6.2 By: 塩山・shioyama » Blog Archive » NHK starts 24-hour English-language service http://shioyama.org/blog/2008/10/television-industry-in-japan-faces-huge-losses/#comment-1755 塩山・shioyama » Blog Archive » NHK starts 24-hour English-language service Thu, 29 Jan 2009 11:11:51 +0000 http://shioyama.org/blog/?p=43#comment-1755 [...] this is all very interesting. I’ve said before that I would put my bets on NHK as the winner of the whole media shakeup in Japan, not only in [...] [...] this is all very interesting. I’ve said before that I would put my bets on NHK as the winner of the whole media shakeup in Japan, not only in [...]

]]> By: admin http://shioyama.org/blog/2008/10/television-industry-in-japan-faces-huge-losses/#comment-1088 admin Fri, 14 Nov 2008 06:05:56 +0000 http://shioyama.org/blog/?p=43#comment-1088 Hi Adam, I'll have to have a look at that ZAITEN article. I agree that this is not the end for TV networks, but the 70% figure was what really surprised me. I'm also quite curious to see what happens with the NHK. They seem to be the only one with a chance to really gain from this whole thing... articles like <a href="http://globalvoicesonline.org/2008/03/24/japan-the-new-era-of-video/" rel="nofollow">this one</a> would seem to indicate that they have something up their sleeve. Only time will tell, I guess. Hi Adam,

I’ll have to have a look at that ZAITEN article. I agree that this is not the end for TV networks, but the 70% figure was what really surprised me. I’m also quite curious to see what happens with the NHK. They seem to be the only one with a chance to really gain from this whole thing… articles like this one would seem to indicate that they have something up their sleeve.

Only time will tell, I guess.

]]> By: Adamu http://shioyama.org/blog/2008/10/television-industry-in-japan-faces-huge-losses/#comment-974 Adamu Thu, 06 Nov 2008 23:58:54 +0000 http://shioyama.org/blog/?p=43#comment-974 I have been thinking about this news, and a recent article from ZAITEN magazine takes the right tack, IMO (you have to check newsstands to read it unfortunately). Basically, the economy is hurting ad revenue more than anything else. One bad year does not mean the networks are all facing bankruptcy, but there are some troubling trends on the horizon. Old media ad revenue is down industry wide, and not even the Olympics were able to help them out much. However, the ad revenue drop is coming more from the faltering economy than the Internet, despite its high growth rates. As it stands, NHK is beating the for-profit networks in prime time. They are offering smart news and documentary programming aimed at middle aged viewers. This poses a problem for the TV industry as it shows the younger generation is (a) shrinking; and (b) being driven from TV to the Internet. I have been thinking about this news, and a recent article from ZAITEN magazine takes the right tack, IMO (you have to check newsstands to read it unfortunately).
Basically, the economy is hurting ad revenue more than anything else. One bad year does not mean the networks are all facing bankruptcy, but there are some troubling trends on the horizon.

Old media ad revenue is down industry wide, and not even the Olympics were able to help them out much.
However, the ad revenue drop is coming more from the faltering economy than the Internet, despite its high growth rates.
As it stands, NHK is beating the for-profit networks in prime time. They are offering smart news and documentary programming aimed at middle aged viewers. This poses a problem for the TV industry as it shows the younger generation is (a) shrinking; and (b) being driven from TV to the Internet.

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